77com Privacy Policy – Your Personal Data & How We Use It

1. Introduction

1.1 77com ("we", "us", "our") operates an online gaming and sports betting platform accessible at 77com.app, serving English-speaking users in Pakistan and other jurisdictions. The privacy and security of our players' personal data is a matter we take seriously — not as a regulatory formality, but as a genuine operational responsibility.

1.2 This Privacy Policy ("Policy") describes how 77com collects, uses, stores, shares, and protects personal data obtained from players and visitors to the 77com platform. It also describes the rights available to data subjects whose personal information we process.

1.3 This Policy should be read alongside the Terms & Conditions, which form part of the overall agreement governing your use of 77com.

2. Data Controller

2.1 For the purposes of data protection law, 77com is the data controller in respect of personal data collected through the 77com platform. As data controller, 77com determines the purposes and means of processing player personal data.

2.2 Questions or requests relating to this Privacy Policy or to the processing of your personal data should be directed to the 77com Data Protection contact at [email protected].

3. Personal Data We Collect

3.1 77com collects personal data from players through various means, including account registration, KYC verification, use of the platform's services, payment processing, and customer support interactions. The categories of personal data we collect include:

3.2 77com does not collect or store sensitive personal data such as biometric data, health information, or religious or political views, except where directly relevant to a responsible gaming determination made at the player's explicit request.

4. How We Use Your Personal Data

4.1 77com processes personal data for the following purposes:

• Account management: Creating, maintaining, verifying, and closing your 77com account; authenticating login attempts; sending account notifications.
• Service delivery: Processing bets and game plays; administering bonuses and promotions; processing PKR deposits and withdrawals via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and Bank Alfalah.
• KYC and compliance: Verifying your identity; meeting anti-money-laundering (AML) obligations; screening against sanctions lists; conducting enhanced due diligence where required.
• Responsible gaming: Monitoring player activity for signs of problem gambling; administering deposit limits, session controls, and self-exclusion requests; contacting players where responsible gaming concerns are identified.
• Security and fraud prevention: Detecting and preventing fraud, unauthorised account access, bonus abuse, and prohibited conduct as defined in the Terms & Conditions.
• Customer support: Responding to queries, complaints, and disputes raised through live chat or email.
• Marketing: Sending promotional messages about 77com products, bonuses, and PSL or other sports betting promotions — only where you have not opted out and where applicable law permits.
• Platform improvement: Analysing aggregated and anonymised data on how Pakistani players use 77com to improve platform design, game selection, and the overall user experience.

5. Legal Basis for Processing

5.1 77com processes personal data on the following legal bases:

• Contractual necessity: Processing required to create and administer your account, process transactions, and deliver the Services under the Terms & Conditions.
• Legal obligation: Processing required to comply with AML obligations, KYC requirements, and any other applicable regulatory requirements.
• Legitimate interests: Processing carried out to protect the security of the platform, prevent fraud, conduct analytics, and administer responsible gaming measures — where these interests are not overridden by your data protection rights.
• Consent: Marketing communications where consent has been obtained. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6. Sharing of Personal Data

6.1 77com does not sell personal data to third parties. We may share personal data with the following categories of recipients, strictly for the purposes described in this Policy:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other payment service providers, as necessary to process your transactions.
• Game providers: Certified gaming content providers (such as Evolution Gaming, Pragmatic Play, PG Soft) who supply games to the 77com platform — limited to session and wallet data necessary for game play.
• Identity verification services: Third-party KYC and AML service providers used to verify your identity and comply with regulatory obligations.
• Fraud prevention services: Agencies and platforms used to detect and prevent fraud, bonus abuse, and prohibited account activity.
• Regulators and law enforcement: Where required by applicable law, court order, or regulatory authority.
• Professional advisers: Legal, accounting, and audit firms under strict confidentiality obligations where professional advice is required.

6.2 All third-party data processors engaged by 77com are subject to data processing agreements that require them to handle personal data consistently with this Policy and in accordance with applicable data protection standards.

7. International Data Transfers

7.1 The 77com platform is operated with infrastructure that may involve the processing of personal data in jurisdictions outside Pakistan. Where personal data is transferred internationally, 77com ensures that appropriate safeguards are in place — including data transfer agreements incorporating equivalent data protection standards — to protect your personal data to a standard consistent with this Policy.

7.2 By registering a 77com account, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Pakistan as described in this section.

8. Data Retention

8.1 77com retains personal data for as long as your account is active and for a period thereafter as required by applicable law or legitimate operational necessity. Key retention periods include:

• Account and transaction records: retained for a minimum of five (5) years following account closure, in accordance with AML and financial record-keeping requirements.
• KYC documents: retained for the duration required by the applicable regulatory framework, typically five (5) years post-account closure.
• Gaming history: retained for the life of the account and for a period following closure for dispute resolution purposes.
• Support communications: retained for two (2) years following the resolution of the relevant query or complaint.
• Technical logs: retained for up to twelve (12) months for security and fraud monitoring purposes.

8.2 Following the expiry of applicable retention periods, personal data is securely deleted or anonymised such that it can no longer be attributed to an individual.

9. Cookies & Tracking Technologies

9.1 77com uses cookies and similar tracking technologies on the platform. Cookies are small data files stored on your device that enable certain platform functions and help 77com understand how players use the service.

9.2 The categories of cookies used on 77com include:

• Essential cookies: Required for the platform to function — login session management, security tokens, and user preference storage. These cannot be disabled without impairing platform functionality.
• Analytics cookies: Used to collect anonymised data on platform usage — pages visited, session length, device type. This data helps 77com improve the player experience for Pakistani users. Analytics data is not linked to individual account records.
• Marketing cookies: Used where you have opted in to marketing communications, to measure the effectiveness of promotional campaigns. These cookies are not deployed to players who have opted out of marketing.

9.3 You can control non-essential cookies through your browser settings. Disabling essential cookies will affect the functionality of the 77com platform, including the ability to remain logged in.

10. Your Data Rights

10.1 Subject to applicable law and certain regulatory limitations, you have the following rights in respect of your personal data held by 77com:

• Right of access: You may request a copy of the personal data 77com holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data.
• Right to erasure: You may request deletion of your personal data in circumstances where 77com no longer has a lawful basis to retain it — subject to overriding legal obligations, particularly AML record-keeping requirements.
• Right to restrict processing: You may request that 77com limit the processing of your data in certain circumstances, for example while the accuracy of data is contested.
• Right to data portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you may request your personal data in a structured, machine-readable format.
• Right to object: You may object to processing based on legitimate interests — including direct marketing communications — and 77com will cease that processing unless compelling overriding grounds exist.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

10.2 To exercise any of the above rights, contact 77com at [email protected]. 77com will respond to verified requests within 30 days. Identity verification may be required before requests are processed.

11. Security Measures

11.1 77com implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. Measures in place include:

• HTTPS/TLS encryption for all data in transit between your device and 77com servers.
• Encrypted storage of passwords — 77com does not store passwords in plaintext.
• Two-factor authentication available on all 77com accounts.
• Access controls restricting internal access to personal data to authorised personnel with a legitimate operational need.
• Regular security assessments and monitoring of the 77com platform infrastructure.
• Isolated payment processing — full payment card or wallet credentials are not stored on 77com servers.

11.2 In the event of a personal data breach that poses a risk to player rights, 77com will notify affected players and, where required, relevant regulatory authorities, within the timeframe prescribed by applicable law.

12. Children's Privacy

12.1 77com is strictly an 18+ platform. We do not knowingly collect or process personal data from individuals under the age of 18. Where 77com identifies or suspects that a registered account belongs to a person under 18, the account will be suspended immediately, all relevant personal data reviewed, and appropriate action taken in accordance with the Terms & Conditions.

12.2 If you believe that a person under 18 has registered a 77com account or accessed the platform, please contact 77com support immediately.

13. Changes to This Privacy Policy

13.1 77com may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. Material changes will be communicated to registered players via their registered contact details with reasonable advance notice.

13.2 The current version of the Privacy Policy is always accessible on the 77com platform. The "Last updated" date at the top of this Policy indicates when it was most recently revised. Continued use of 77com following a revision constitutes acceptance of the updated Policy.

14. Contact Us

For questions about this Privacy Policy, to exercise your data rights, or to raise a privacy concern, please contact 77com at:

Email: [email protected]
Support channel: 24/7 live chat available on the 77com platform.
Response time: Privacy requests are acknowledged within 5 business days and resolved within 30 days.